When skateboarders take over a museum, how do you film it?
REDBULL X CANON | BRAND COLLABORATION
It was a once in a lifetime opportunity, the Natural History Museum were letting four RedBull skateboarders loose over four nights. It also made perfect situation to show the whole Canon imaging ecosystem working together and they wanted us to document it.
We love the very particular visual language of skate films (with zoom and fish eye lenses) and we made this our guiding light for shooting the BTS film.
And while we had the chance to work in such a beautiful location we filled every moment of rigging and rehearsals with mini shoots for Canon’s social channel.
In the end we delivered over 30 video assets that have been some of Canon’s best performing content to date.
Instagram comments:
“Brilliantly executed! I had to hold my breathe! ☺️👏👏”
“This is soooo sick!! Never thought something like this would happen at the natural history museum!”
“Soooo badasss. I could watch this series unfold and BTS for the next year 😅🙏🙏🙏”