BASHH | CALL TO ACTION FOR GUM
Promoting a career in Genitourinary Medicine.
The British Association for Sexual Health and HIV (BASHH) wanted to fuel a recruitment drive to the field of Genitourinary Medicine (GUM). We were tasked with producing an engaging video that de-mystifies the speciality.
The goal was to communicate the attraction of a career in GUM by showcasing the opportunities, rewards and challenges in a fun and informative way.
We interviewed two GUM specialists at different stages in their careers; a trainee and a consultant. We created a simple interview environment where they could deliver candid, authentic reflections on their experiences, bringing balance and relatability to the content.
We produced multiple films that nailed the right mix of professionalism and accessibility to appeal to a wide range of aspiring healthcare professionals.
