NOVATION | CIRCUIT TRACKS

CHALLENGE

  • Create a series hero profile films with a look and feel shaped around the music of the artists

IMPACT

  • Drove upgrades of users to current product line

  • Top 10% of views on Novation’s Youtube channel

Harnessing creative flow with electronic music royalty.

Serial musical innovators Novation needed films to support the launch of their new standalone groovebox, Circuit Tracks. The idea of Tracks is to free creators from their computers, allowing them to express themselves more directly. 

For this film we were determined to capture the essence of producers DLR and Shadow Child in ways that reflected their unique approaches and personalities. We wanted to show just how Tracks set their own brand of creativity loose.

80’s Japanese 3D cameras,  360 cameras, vintage 90’s DVcam footage and the crispest of 4K all came together in a rich visual tapestry that reflects the varied sonic palette available in the Circuit Tracks.

The resulting films echo the energy and flow of these music creators.

Youtube comments:

"Really well presented and edited, do more of these”

“Awesome demo! I have the old Circuit but this one is a more powerful device. I’ll get it!!!”

“Tinnitus approves of this video”