NHS HYDRATION
A miracle cure.
To launch the initiative to users and carers we made a suite of films promoting and outlining a simple intervention that required complex and sensitive behavioural change messaging; a scripted film, HCP-led training and a social promo.
Casting actors, users and real NHS practitioners gave this project multiple entry points and authenticity. We delivered a video toolkit that landed with a the target audience, supporting real impact.
Dehydration can cause serious health complications but how do you remind people to drink regularly? The NHS program ‘Hydrate to Feel Great’ established the importance of good hydration in later life care.
Client comments
“We really appreciate the support and enthusiasm for the Hydration Project and the NHS. It’s clear you cared about this project from the outset.”
Kelly Dennett - NHS