MORVELO | BRANDED DOCUMENTARY
Epic, lung-busting dream ride from your front door?
Challenger cycling clothing brand Morvelo is all about the joy of cycling. But how do you satisfy your desire to go on monumental rides when everyday life gets in the way? By riding a Doorstep Epic! Morvelo challenged us to follow Oli and George on their journeys and to capture their drive in a way that would encourage their audience to ride their own epic.
Shot over a day each, we followed Oli and George as they pedalled around the South Downs and wider South East area in pursuit of lung busting and leg burning climbs. We kept the filming loose and spontaneous to reflect the energy, dropped in some spectacular drone footage to show scale and environment and intercut it with interview footage that gave the riders a platform to share their motivation.
These story driven films sat perfectly in Morvelo’s ‘We love and understand cycling and cyclists’ philosophy as well as winning great feedback across all of their channels.
Facebook Comments:
“So inspirational. I’ve often thought of leaving my front door and just going where the wind takes me.”
“Great vid, felt tired just watching!”
“I really like that jersey he had on at the end.”