CANON | GLOBAL CINEMA CAMERA LAUNCH

DELIVERABLES

  • Spec Ad

  • Launch Teaser

  • Hero BTS

  • Tech Explainers

  • Channel tailored social cuts

IMPACT

  • Over 10 million views of content globally

Canon wanted their latest camera, the EOS C50, in the hands of a filmmaker who could shoot run-and-gun, but also scale up.

Think car rigs, FPV drones, bike-to-bike filming, robot arms, stills, socials,  all capturing the DNA of athleticism in Antoine’s homage to Scott Sports.

Work with your heroes - creating a content suite for Canon

Our approach was built on collaboration and agility, always maximising what the production could deliver. We shaped multiple outputs for different audiences and platforms: from stop-motion social content to cinematic BTS to stills deployed across the global campaign. The challenge was finding that balance between technical detail and creative inspiration.

The result was a suite of assets that demonstrated the EOS C50’s versatility, while telling stories for diverse audiences; from loyal Canon enthusiasts to brand-curious filmmakers exploring new tools. Content that combined technical insight with creative possibilities.

Social comments

“I want one and I'm a Sony user!”

“So so good 🔥🔥”

“Preorder is in”