CANON | GLOBAL CINEMA CAMERA LAUNCH
Work with your heroes - creating a content suite for Canon.
Canon wanted their latest camera, the EOS C50, in the hands of a filmmaker who could shoot run-and-gun, but also scale up, think car rigs, FPV drones, bike-to-bike filming, robot arms, stills, socials, all capturing the DNA of athleticism in Antoine’s homage to Scott Sports.
Our approach was built on collaboration and agility, always maximising what the production could deliver. We shaped multiple outputs for different audiences and platforms: from stop-motion social content to cinematic BTS to stills deployed across the global campaign. The challenge was finding that balance between technical detail and creative inspiration.
The result was a suite of assets that demonstrated the EOS C50’s versatility, while telling stories for diverse audiences; from loyal Canon enthusiasts to brand-curious filmmakers exploring new tools. Content that combined technical insight with creative possibilities.
Social comments
“I want one and I'm a Sony user!”
“So so good 🔥🔥”
“Preorder is in”
